Bring back lapsed customers through a win back campaign

A win back campaign is a collection of numerous emails that any business enterprise or company sends to its new as well as existing, valuable customers in order to engage with them and entice them to re-engage. Winning back lapsed customers and doubling the possibility of selling more to old customers is really important for any business. It is quite clear that repeat buyers have an average customer value 4.8X which is very higher than one-time buyers. That is why every online retailer should go for a win back campaign that allows any seller to re-build a relationship with lapsed buyers. With it, sellers can easily convert lapsed customers into renewed customers.

Remember: Retaining or winning-back a customer is more cost-effective than acquiring a new customer. Consequently, a win back campaign can help business organizations get back their abandoned customers and increase significant revenues. Mentioned-below are some of the steps that you need to follow when you consider using email marketing to win back customers. These include:

• Identify the priority that is important for retaining abandoned customers.
• Take a serious look at the points where customers are at risk of being lapsed.
• Identify customers a company fails to cajole despite its repetitive efforts.
• Test a variety of offers, messages, and products to put the right offer in front of lapsed customers.

Any win-back and retention program is developed on an email marketing platform. So, evaluate in-house data, available industrial data, and customer service data to know things in depth. After this, map out a plan and test all offers, messages, and techniques to bring customers back to your business stream.

Robb Auber is a call center specialist and CEO of a leading call center—Teleiman LLC. He is known for offering a variety of clientele flawless telemarketing solutions through his voice and non-voice services.